Abstract：Since the reform and opening policy of China, people in Yiwu have inherited the traditional “rattle-drum” culture, creating the pattern of “World Supermarket” and the commercial cultural miracle. With Yiwu’s small commodities selling to worldwide, its culture has also disseminated to outside world. This paper reviews the basic theory related to interaction between economy and culture, and studies the characteristics of Yiwu’s culture and its influence. In conclusion, the author summarizes the innovation way of Yiwu’s culture from the prospects of cultural inheritance, government functioning, merchant roll, and humanities environment building.
2012, Vol. 1 
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