The scholars in China have made an intensive study of the consumption theory to explain the behaviors of the Chinese customers in recent years and acquired a great achievement. The studies showed that the excessive sensitivity of consumption is the character of the Chinese customers. This paper uses the consumption theory to analyze the culture consumption in China, showing that the residents in China have the excessive sensitivity of consumption, and the consumption of city residents has more excessive sensitivity than rural residents. Finally,it puts forward the suggestions on the policies to increase income of residents, to cultivate the main customers and to make overall plans for both urban and rural areas to promote the ability of culture consumption and development of culture industry.
王颖. 文化消费与居民收入的敏感性关系分析——基于省际面板数据的实证研究[J]. 浙江工商大学学报, 2013, (6): 81-86.
WANG Ying. An Analysis on the Sensitive Relationship between Residents’ Culture Consumption and Their Income——Based on Provincial Panel Data. Journal of Zhejing Gongshang University, 2013, (6): 81-86.