Abstract:After analysed current situation of magazine industry at ZheiJiang province, this paper point out that ZheiJiang's magazine industry is a weaker in the whole nation. With the rapidly development of magazine industry, how to help the province's magazine industry to step out the difficult position become the key question of the media industry of ZheiJiang province. Based on the analysis of the strengths of the province, this paper finally put forward several developing measurements of magazine industry at ZheiJiang province.