Abstract：University's development style is formed in long term, and it is unique and better than others in some aspects. The grand business and management embodies the main stem of modern business and management, crossing and including of multidisciplines in school-running characteristics. In this paper, we began with the concepts of business and business discipline, and employed the Zhejiang Gongshang University as a case to illustrate the definition, reason, and features of grand business and management. The conclusions are that, grand business and management is university's efforts for education, research, service, and culture cultivating to meet the direct and indirect needs of business activities. The features of grand business and management of Zhejiang Gongshang University are combination of industry and business, and nurturing under culture. There are many such cases in their education, research, service, and culture cultivating activities. In short words, grand business and management is the path to establish a unique, famous, and high level Chinese Financial and Economic Universities.
申作青 李靖华 张绪忠. 财经类高校的“大商科”办学特色分析——以浙江工商大学为例[J]. 浙江工商大学学报, 2015, (6): 5-13.
SHEN Zuoqing LI Jinghua ZHANG Xuzhong. On The “Grand Business and Management” Development Style of Chinese Financial and Economic Universities. Journal of Zhejing Gongshang University, 2015, (6): 5-13.
2015, Vol. 
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