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Journal of Business Economics
2014 Vol. 34 No. 4
Published: 15 April 2014
5
HUANG Tianlong LUO Yongtai
Research on The Promoting Mechanism and Path for The Brand Equity of The Retail Corporation in E-business Transition: Driven by The Double-channel Brand Image
2014 Vol. 34 (4): 5-15 [
Abstract
] (
1997
)
PDF
(0 KB) (
375
)
16
YANG Juping YANG Changchun YAO Xuanxia
Research on the “Last-Mile” Issue in the E-Commerce Logistics System
2014 Vol. 34 (4): 16-22 [
Abstract
] (
2442
)
PDF
(0 KB) (
371
)
23
DING Zhongming TAN Xiaowei
The Research of Board Monitoring Behavior under Uncertainty
2014 Vol. 34 (4): 23-32 [
Abstract
] (
2000
)
PDF
(0 KB) (
387
)
33
WANG Xingxiu LIU Hanmin YANG Chunxia
The Relationship between the Investment of Heterogeneous Resource and the Success of Coopetition in Complex Organizations: Moderated by Alliance Management Capacity
2014 Vol. 34 (4): 33-41 [
Abstract
] (
1938
)
PDF
(0 KB) (
371
)
42
ZHANG Hao WANG Shiquan
Literature Review and Future Research Direction of Internal Drivers of Radical Innovation from a Resource-based View
2014 Vol. 34 (4): 42-48 [
Abstract
] (
1934
)
PDF
(0 KB) (
381
)
49
ZHU Yimin
The Influences of Message Framing and Order on Consumer Responses to Cause-related Marketing Advertisement
2014 Vol. 34 (4): 49-58 [
Abstract
] (
1946
)
PDF
(0 KB) (
362
)
59
GUO Kaiqiang WANG Hongwei ZHENG Han
Research on the Online Retail Pricing Model based on Online Reviews
2014 Vol. 34 (4): 59-66 [
Abstract
] (
2130
)
PDF
(0 KB) (
382
)
67
HE Liu WANG Haizhong
The Spillover Effect of Multiple Brands Endorsement Portfolio by Celebrities——Moderation of Celebrity Worship
2014 Vol. 34 (4): 67-75 [
Abstract
] (
1946
)
PDF
(0 KB) (
367
)
76
WANG Hankun GAO Zhengping
The Coordinated Development of Private Equity Funds and Equity Investment Project Resources——Based on the Ecological Symbiosis Theory
2014 Vol. 34 (4): 76-82 [
Abstract
] (
1891
)
PDF
(0 KB) (
414
)
83
HU Yuancheng GUAN Chao
Research on the Path of the Impact of Media Attention on IPO Underpricing——Based on Empirical Evidence of GEM
2014 Vol. 34 (4): 83-91 [
Abstract
] (
2047
)
PDF
(0 KB) (
376
)
92
XU Jie KUI Binxian JIE Xiaowen
Research on Model Innovation of Internet Finance and Small Micro Enterprises Financing
2014 Vol. 34 (4): 92-96 [
Abstract
] (
2408
)
PDF
(0 KB) (
442
)
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