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| Research on the “Last-Mile” Issue in the E-Commerce Logistics System |
| YANG Juping,YANG Changchun,YAO Xuanxia |
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Abstract The “Last-Mile” in E-Commerce logistics being the unique stage to face client is the bottleneck of E-Commerce development owing to the problems of high cost and low service quality. In order to solve the problems, a qualitative analysis is made on the existing successful solutions and their scopes of application based on a deep research on the existing distribution models at home and abroad. Feature extraction and cluster analysis are made on E-Commerce customers from the aspects of social culture, geographical conditions, economic level and requirements for “Last-Mile” delivery, on the basis of which, E-Commerce customers are divided into four client groups. A client group oriented “Last-Mile” delivery model is put forward by integrating the unattended pick-up, attended pick-up and door-to-door delivery service into it. The proposed “Last-Mile” delivery model can not only meet the delivery requirements from different client groups but also optimize the allocation of resources in domestic E-commerce Logistics, and then lower the costs as much as possible.
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Received: 17 December 2013
Published: 15 April 2014
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Corresponding Authors:
YANG Juping
E-mail: yjp713@aliyun.com
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2014, Vol. 
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