Venturing with Words: the Discursive Construction of New Ventures
ZHANG Huiyu1,HU Wangbin2,3
1. School of International Studies, Zhejiang University
2. Researh Center of Entrepreneurship and SME Management, Nankai University
3. School of Business, Nankai University
While organizational discourse studies take organizational elements, phenomena, and organization itself as discursive construction, we regard entrepreneurship as the discursive construction of new ventures. With the primary functions of discourses, such as coordination, communication and cognition, entrepreneurs, in specific entrepreneurial contexts, actively employ verbal and written languages as well as related non-linguistic resources to interact with various stakeholders, and discursively promote the formation and construction of new ventures via critical entrepreneurial activities, such as entrepreneurial identification, opportunity recognition, and resource assembly. Based on the theoretical framework of the “seven discursive construction tasks”, proposed by Gee, and the entrepreneurial management model proposed by Timmons, this paper, analyzes how entrepreneurs employ appropriate discourses to explore entrepreneurial opportunities, shape entrepreneurial identity, and assemble entrepreneurial resources. We also use some discursive examples to illustrate and support our theoretical and conceptual arguments. Following that, the model of the discursive construction of new ventures is proposed and presented, in the hope of paving ways for future work on entrepreneurial discourses.
张慧玉 胡望斌. 以言创业:新企业的话语性构建过程[J]. 浙江工商大学学报, 2018, 32(4): 99-108.
ZHANG Huiyu HU Wangbin. Venturing with Words: the Discursive Construction of New Ventures. Journal of Zhejing Gongshang University, 2018, 32(4): 99-108.