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| How Could Entrepreneurial Intention Transform into Entrepreneurial Behavior? Research Based on the Moderating Effects of Action-State Orientation |
| SONG Guoxue |
| College of Economics and Business Administration, Heilongjiang University |
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Abstract The transformation of entrepreneurial intention into entrepreneurial behavior has important practical significance. Taking college students as the object, on the basis of theoretical research, this paper constructs a theoretical model of action-state orientation regulating the relationship between entrepreneurial intention and entrepreneurial behavior, uses the snowball non-random convenience sampling method to conduct a two-stage survey with an interval of one year, and carries out data analysis and hypothesis test through hierarchical regression analysis. The study finds that entrepreneurial intention has a significant positive predictive effect on entrepreneurial behavior, and the “disengagement”“initiative” and “sustainability” dimensions of action orientation strengthen the positive relationship between entrepreneurial intention and entrepreneurial behavior respectively. The “persistence”“hesitation” and “transience” dimensions of state orientation weaken the positive relationship between entrepreneurial intention and entrepreneurial behavior respectively. The results show that when individuals have action orientation, entrepreneurial will can be more transformed into entrepreneurial behavior. Action orientation provides sufficient conditions for the transformation of entrepreneurial will into entrepreneurial behavior. On this basis, this paper puts forward strategic suggestions for the public sector and college students.
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Received: 17 November 2021
Published: 15 March 2022
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Corresponding Authors:
SONG Guoxue
E-mail: sgx2004@163.com
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2022, Vol. 42 
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