Abstract：The Gross enrollment rate of higher education has grown rapidly since China began the implementation of the expansion plan of the higher education enrollment in 1998. Three years later, China’s higher education entered the popularization stage of development. "Popularization" not only brings about radical changes in higher education, but also poses great challenges. This paper, by citing Zhejiang Gongshang University as an example, states the operation and management of higher education in Mainland China under the popularization background by ensuring and improving the quality of higher education, implementing the reform in the internal management system, establishing the financial support system for poor students, promoting internationalization and strengthening scientific research, social services and law governance and so on..
2010, Vol. 1 
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