Abstract:As a new form of tourism development, wellness tourism has become a fashion and new trend in the world's tourism development. It is an important part of the wellness tourism, and its development was by the integrated role and impact of wellness cultural and tourism resources endowment-driven, kinetic and potential energy-driven. At present, there are a series of problems in China's wellness tourism such as absence of industry standards and specifications, chain defects, lack of brand and features. To effectively solve the problems, this paper proposes responses of industry standardization system construction, fostering industrial development mechanism, a series of wellness thematic products and brand system.
郑四渭. 我国山地养生旅游发展的动因、问题及对策[J]. , 2012, 1(2): 33-40.
ZHEN Si wei. Motivations, Problems and Strategies in Development of the Mountain Wellness Tourism in China. , 2012, 1(2): 33-40.