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| Product and Service Integration Business Model of “Internet Plus” Fresh Agricultural Product Supply Chain |
| DAN Bin,LIU Molin,SHAO Bingjia,LIU Yi |
| School of Economics and Business Administration, Chongqing University |
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Abstract In “Internet Plus” age the fresh agricultural product supply chain and life service have integrated constantly, which continue to promote the development and reformation of the business model of fresh agricultural product supply chain. In this paper, by analyzing the development tendency of fresh agricultural product supply chain with “Internet Plus”, the product and service integration business model of “Internet Plus” fresh agricultural product supply chain is proposed. On this basis, considering the differentiation integration of product and service in the supply chain, the two manifestations of product and service integration business model of “Internet Plus” fresh agricultural product supply chain are summed up, namely, providing value-added services based on the product, and stimulating product consumption by service experience. Finally, the reformation of business model of “Internet Plus” fresh agricultural product supply chain has a huge impact on traditional supply chain enterprises, which s them to make changes in this new business model, and then the transformation of traditional supply chain enterprises faced for product and service integration business model is analyzed.
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Received: 04 July 2017
Published: 15 September 2017
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Corresponding Authors:
DAN Bin
E-mail: bindan@163.com
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2017, Vol. 37 
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