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| Transformation Strategies of Enterprise to Platform-Based B2B E-commerce Business Model |
| FU Cui xiao,QIN Min ,HUANG Li hua |
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Abstract This paper defines the concepts such as platform-based B2B e-commerce model and transformation of enterprises into platform-based B2B e-commerce models, and makes a literature review. Then, a framework of such transformation strategy system is established based on the hierarchical study idea. The framework includes 5 levels: target level, theoretical level, process level, method level and external support level. Each level is analyzed in this paper. Furthermore, a case study of Shanghai Me Mechanical and Electrical Equipment Chain Co. Ltd. testifies the framework. Finally, the key steps of transforming Chinese enterprises into platform-based B2B e-commerce models are concluded, which would provide theoretical guidance for business practices in China.
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Received: 11 March 2011
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Corresponding Authors:
FU Cui xiao
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2011, Vol. 1 
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