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System Dynamic Analysis on Managing the Open Innovation Communities for Enterprises form the View of Innovation Value Chain |
LI Yiying,QI Guijie |
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Abstract Driven by the Internet thinking, business transformation and platform strategy, more and more enterprises regard the open innovation community (OIC) as an important node in the process of innovation. They can seek, identify, access and use various innovative resources from outside users through OIC to promote the improvement of business innovation performance. Based on the perspective of innovation value chain, the management process of enterprises’ OIC can be divided into these three important phases of ideas’ generation, transformation and diffusion. This paper constructs the system dynamics model of OIC for enterprises through the theoretical analysis of resource-based view and dynamic capability view. It is found that users’ personalized demands, reward level, user-generated content and business dynamic capabilities are the key influence factors for the successful operation of OIC. The purpose of this research is to provide a new way for enterprises to effectively manage OIC.
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Received: 23 February 2017
Published: 15 June 2017
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Corresponding Authors:
QI Guijie
E-mail: qiguijie@sdu.edu.cn
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