Abstract From the view of exogenous drive, through theoretical discussion and empirical analysis, the researcher explores the mechanism and methods of how the social interaction promotes exogenous online consumption. With the provincial data consumption in China in e-commerce market and the general spatial panel fixed effect model (the General Model and Spatial Fixed Effect), the researcher identifies the spillover and the lag factors of exogenous consumption growth in the Internet environment, analyzes the influence of non-market interactions of cultural and geographical factors on the exogenous online consumption growth, and explores the new route and regulation of the endogenous consumption growth in China. This article finds that zero physical distance will not lead to the disorder of the online-consumption; on the contrary, there is significant spatial correlation of geographical and cultural factors. This is not only a theoretical research, the rule will also help the government and enterprises to rationally understand the consumer Internet space diffusion and guide them to develop the best online economic development strategy.
|
Received: 06 November 2015
Published: 15 June 2016
|
|
Corresponding Authors:
DONG Xiaosong
E-mail: dongxs@sem.tsinghua.edu.cn
|
|
|
|