|
|
|
| Research on the Difference and the Formation Mechanism of the Business Model of the State owned and Private News Websites——A Case Study Based on Four News Websites |
| YU Mingtao,PAN Ailing |
|
|
|
|
Abstract Business model is a key framework to determine the strategic positioning and value realization of an enterprise, but few existing literatures have explored the impact of ownership type on business model. In this paper, two state-owned and two private news websites are selected as the samples of the case and comparative analysis of the similarities and the difference of the business models about the two types of enterprises is conducted to deeply explore the main factors resulting in the difference and their functioning mechanisms. The results show that both the state-owned and private enterprises adopt the basic logic of “secondary sales” but they significantly differ from each other in terms of value orientation, value creation, value delivery, value acquisition; specifically, the state-owned enterprises mainly choose contingency business model centered by social benefits while the private enterprises select exclusive business model with entertainment as the orientation. Such main factors resulting in the difference of business model as institutional environment, ownership types and enterprises' resources etc. are systematically analyzed and the models of formation mechanisms of the business models are built. Finally, related strategic suggestions are proposed with comprehensive consideration of economic benefits and social benefits.
|
|
Received: 16 September 2015
Published: 15 February 2016
|
|
Corresponding Authors:
YU Mingtao
E-mail: mingtaoyu@sina.com
|
|
|
|
|
|
|
2016, Vol. 
浙公网安备 33011802000512号