Abstract The influence factor and functioning mechanism of network group behavior are based on virtual community and its situation as the carrier, and it can be studied from different dimensions of social capital. For the research subject, basic framework and related theoretical analysis, the analyzing model can be built with the virtual community platform as reference. The built theoretical model is analyzed, discussed and verified through empirical experiment by SEM technology, reaching the important conclusion that among the network of relations between network group members, social capital has positive effect on the network group behaviors. This paper discusses the relational dimension, structural dimension and cognitive dimension of social capital based on ideas from western researchers and the thought that different dimensions of social capital mentioned above have different effects on the network group behavior is concluded; the relational dimension has the most significant positive effect on the network group behavior, and the effect of structural dimension is greater than the cognitive dimension on the network group behavior; through the research on the influence of three dimensions of social capital on the network group behavior, the knowledge of the network group behavior of virtual community in theory goes through a process from theory to reality.
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Received: 25 December 2015
Published: 15 February 2016
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Corresponding Authors:
TANG Lifang
E-mail: tlf@hdu.edu.cn
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