Abstract This paper explores an operable method to measure inter-store externality of shopping center from the angle of customer. The index of rent which reflects demand externality is replaced by intermediate center degree of social network of customer passenger flow in shopping center. After literature review about determinants of shopping center rents, this paper summarizes three factors: store size, store type and store brand. By conducting an empirical research of In-Time center, it further verifies the conclusion of Brueckner(1993): the larger the store size, the greater the externality, and it also verifies the significant influence of store types which is divided into commodity retail, catering retail and service retail on externality as well as the significant influence of attractiveness of store brand for consumer on externality.
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