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Abstract This paper argues that previous retail formats variation theories cannot explain the development of retail variation in China well. Hence, it proposes a variation principle of retail formats based on a multi-dimensional perspective, arguing consumer satisfaction is the basic; social environment is the background; technical innovation is the foundation; precise management is the key. And thus explains the differences in retail formats variation in various periods between Japan and China. Learning from Japan’s experience, this paper also predicts the development trend of retail formats in China.
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Received: 18 June 2014
Published: 15 October 2014
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Corresponding Authors:
XU Shaodan
E-mail: shaodanxu@163.com
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2014, Vol. 
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