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Research on International Competitiveness and Policy Support System of China’s Retail Industry Based on Global Value Chain |
ZHU Ruiting,YIN Weihua |
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Abstract From international and global perspective, international competitiveness of China’s retail industry grows relatively slower. The SCP analysis in Industrial Economics shows that industrial policy has important influence and effect on the improvement of China’s retail market structure and performance. According to the diamond model analysis of China’s retail industry it is definitely essential way to improve its international competitiveness for the China’s retail industry through “go abroad” strategy, active participation in global value chain competition and integrated development in both domestic and international market. Therefore, China’s retail industry “go abroad” strategy should be setted on national strategic level, the policy support system should be constructed on macro, and on medium level. The results based on questionnaire and in-depth interviews by experts and retailer managers provide systematic policy planning and suggestions for the nation and industry administration.
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Received: 04 June 2014
Published: 15 September 2014
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Corresponding Authors:
ZHU Ruiting
E-mail: zruiting@sina.com
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