Abstract Under the background of the raise of the innovation-driven development strategy and the post financial crisis era, in order to guide better the formulation of China's circulation industry innovation policy in the new era, this study firstly quantifies the relevant policies, and then calculates and discusses the internal coordination (between measures, between targets, between measure and target) of the innovation policy of circulation industry issued in 2001-2012 from the perspective of policy coordination using the term membership degree in fuzzy mathematics. First, owing to the administrative restructuring and the changes of internal and external economic environment changes, the overall coordination level between administrative and fiscal measures, between administrative and financial, between administrative and tax measures are increasing. Second, the mutual coordinations among the fiscal, taxation and financial measures show similar evolution patterns: from high relevant to low relevant, a general downward trend. Third, apart from the decline tendency in the coordination index between the environmental optimization of innovative technology and the incubation of the circulation subjects in overall, other coordination indexes between the rest policy objectives tends to increase. Finally, the coordination between policy measures and its targets revealed obvious stage patterns, and tended to be optimized.
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