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| The Influence Mechanism between Corporate Social Responsibility and Employee Extra-role Behavior |
| LIU Yun |
| Shanghai Lixin University of Commerce |
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Abstract This article aimed to reveal the mechanism how corporate social responsibility influence the behavior of internal stakeholder, to this end, using employee extra-role behavior as result variable, the employee’s common perception of corporate social responsibility (corporate social responsibility) as independent variable, employee’s trust towards the whole organization (organizational trust) as meditative variable, then emphatically discussed the main effect of corporate social responsibility on employee extra-role behavior, and the meditative effect of organizational trust between corporate responsibility and employee extra-role behavior. Using the data of 696 employees from 80 companies and HLM analysis technique, this research finds that employee’s common perception of corporate spontaneous responsibility (including responsibility to social and non-social organization, responsibility to consumer, and responsibility to employee) has positive significant effect on employee extra-role behavior, and organizational trust partly mediates the relationship between them. On the contrary, this research finds that employee’s common perception of corporate basic responsibility (responsibility to government) has insignificant effect on employee extra-role behavior and organizational trust. Based on the research results, this article put forward some management suggestions to organizational executives and some future research direction suggestions to scholars.
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Received: 09 April 2014
Published: 15 August 2014
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Corresponding Authors:
LIU Yun
E-mail: liuyundevy@sina.com
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2014, Vol. 
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