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| Review for Mega-retailers Countervailing Power Hypothesis |
| HU Chun-yan |
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Abstract This paper defines buyer power of Mega-retailers in the context of vertical market structure and distinguishes monopsony from Countervailing Power based on social welfare. Then the paper makes a survey of theoretical and empirical literature on countervailing power, focusing on the estimate method and the impact on market price, market performance of industrial channel and social welfare. The conclusions provide some instructions and experience for implementing regulation policies of retailing industry in China.
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Received: 16 November 2009
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Corresponding Authors:
HU Chun-yan
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2010, Vol. 1 
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