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| The Impact of Firm’s Social Capital on Channel Power and Dependence |
| ZHANG Chuang,DU Nan |
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Abstract Traditional channel power and dependence research limits its research perspective to a dyadic channel relationship，neglecting the influence of the channel relationship network on a larger scale outside. Given this theoretical gap, this paper introduces social capital theory to test the impact of the manufacturer’s social capital on its channel power and dealer dependence. Findings show that the manufacturer’s social capital has significantly positive impact on its channel power, but no significant impact on the dealer’s channel dependence; and channel power has significantly positive impact on channel dependence in the Chinese culture context.
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Received: 18 October 2011
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Corresponding Authors:
ZHANG Chuang
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2012, Vol. 1 
浙公网安备 33011802000512号