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The Effect of Product-harm Crisis on Distributor’s Reaction and Relationship Climate |
WANG Xiao hong1,XIA Yin1 |
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Abstract This paper focused on the effect of product-harm crisis on distributor’s reaction and relationship climate of the distribution channel. We put forward 20 hypotheses, and 13 of them were supported, through which we found that the product-harm crisis situations, the responses of the supplier, and the pre-crisis relationship climate of distribution channel could affect the distributor’s reaction to the product-harm crisis. And the distributor’s reaction to the product-harm crisis would affect the post-crisis relationship climate of distribution channel.
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Received: 20 October 2011
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Corresponding Authors:
WANG Xiao hong
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