Abstract The policy on the structure of Chinese Retail Organizations, which is under the open condition, has caused dilemma to our government. In the current open market, the government should encourage domestic retail enterprises to enlarge their scale in a short period so as to set up a few retail oligarches, forming a oligarch retail market to compete with the multinational retail enterprises. From a long-term point of view, the market structure of monopolistic competition is an ideal choice under the consideration of consumers' benefit. The last part of article proposes concrete constructive strategies.
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Received: 12 January 2007
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