Abstract This paper, taking the judgment sampling method, has drawn 204 effective samples from the China’s firms that are laggard entrants, and validated the framework of market entry barriers and the importance of the individual elements. It is found that there are three barriers to market entry in China’s economic environment, namely capital, competition and business environment, which reflected the 14 kinds of adverse factors. Furthermore, China does not possess of the cost advantage of incumbents which is the most important among all market entry barriers in the classical theory, nevertheless managerial experience of incumbents is the most important among all barriers in China.
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Received: 16 November 2007
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Corresponding Authors:
NIU Yong-Ge
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