Abstract In course of the energetic establishment of the advanced manufacturing base of Zhejiang, the problem that the product circulating channel has gotten behind becomes more and more the practical obstacle of promoting the industry competitive ability. This text contrastively analyzes the advantage and the predicament of the existing circulating channel of Zhejiang manufacturing, and aiming at the practical demand of developing economy and upgrading industrial structure of Zhejiang, puts forward a basic idea that the upriver manufacturer permeates into the downriver circulating trader, setting up modern producing and circulating net that is correspondently loose and integrates the upriver with the downriver, and establishing the diversified retail channel of Zhejiang manufacturing.
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Received: 07 March 2007
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