Abstract the thesis discuss commercial brand and its content, commercial brand is a fruit of business labor of good and service that created by businessmen, brand value come true only in market. Author analysis commercial brand from three angles such as: macro, micro and consumers, Author points out that the commercial brand competition is the great trend of commerce development, businessmen should enhance commercial brand by modern idea, enterprises should change Economic Growth Pattern and raise core competence/competency, put into effect the strategy of competition of commercial brand.
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Received: 07 March 2007
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