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| A Universal and Inclusive Mode of E-Commerce Entrepreneurship Beyond the Acquaintance Society: Paths for Digital Economy to Promoting Common Prosperity |
| QIAN Linliang1, LYU Peng2 |
1.School of Humanities, Southeast University
2.Institute of Sociology, Chinese Academy of Social Sciences |
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Abstract: Using digital economy to promote high-quality development is part of the Chinese Communist Party and the Chinese government's plan to achieve common prosperity, since it can enlarge the material foundation of the commonwealth. Previous research on rural e-commerce has verified the path of promoting common prosperity through digital economy. Yet, because of rural acquaintanceship, this mode of e-commerce entrepreneurship is restrictive in spreading digital dividends to strangers and thus unsustainable during market changes. In contrast, local e-traders in Yiwu city, Zhejiang province, find three paths to achieving a more inclusive share of digital dividends, namely by fostering new entrepreneurs through employment in existing e-businesses, by cultivating relevant industries through e-commerce clustering, and by replicating e-commerce industrialization from advanced regions to newly developing regions. Driven by the market, this new mode of e-commerce entrepreneurship can get rid of the limitations of the rural e-commerce mode, which signifies a more universalistic model of using digital economy to advance common prosperity. With this Yiwu model as a guide, other Chinese cities may utilize digital economy strategically to achieve more comprehensive development and more people will enjoy common prosperity.
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Received: 11 May 2023
Published: 15 July 2023
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| [1] |
. [J]. Journal of Zhejing Gongshang University, 2023, 37(5): 113-127. |
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2023, Vol. 37 
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