“Rural China” is the basic social fact in the countryside of China. Land issue is not only the logical starting point of rural economic system reform, but also the key point of comprehensive deepening reform. Optimizing land rights allocation and improving the efficiency of agricultural land use through land transfer is the core of “Rural Revitalization”. From the perspective of land rights allocation, in order to couple the relationships among land, people, industry, money and so on, this article analyzes the endogenous relationships between rural revitalization and land transfer, and explores the current achievements, shortcomings and dilemmas of farmland transfer. In order to promote the innovation of system and mechanism of land transfer, we should speed up the construction of laws and regulations, establish the networked markets of land transfer, supervise the use of agricultural land, define the relevant right subjects and supervise their behavior boundaries, activate the multilevel powers and functions of land rights, and push the organic connections between modern agriculture and small farmers. At the same time improving social welfare systems to reduce the worries of peasants after land transfer, and increasing their sense of acquisition are both vital.