Abstract：According to investigations based on crowds in urban area both domestic and overseas, it was found that factors concerning intrinsic qualifications, situation of material life and situation of spiritual life all affect life quality of elders in some degree.However, along with questionnaire survey on elders in rural area of Zhejiang and the results of Logistic analysis on that survey, acting factors of elders in rural area are quiet different from that in urban area, which include only some of the economic factors and chaperon factors, and demands of spiritual life of the elders are very high. Therefore, government policies should be in compliance with and aim at the demand levels of elders in rural area.
2012, Vol. 1 
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