Abstract：Based on ecology theory, the paper expresses an essential return of public relations. It discusses the mutual adaptation between enterprise and its environment, the enterprise niche, and also the ecological intelligence from the perspective of public relations. The author regards that the management of public relations should be closely related to ecological management, what means that we shall make the enterprise be adaptive by communication management, find the right identity niche, and build up a harmonious relationship full of ecological intelligence.
2008, Vol. 1 
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