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| Connotation and Management Reform of Interaction of Corporate Ecological System and Social Responsibility |
| XIN Jie,LI Dandan |
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Abstract The traditional research paradigm of corporate social responsibility has been “unilateral” and “one dimensional” in value creation and it should evolve and develop towards a multi-lateral and diverse value creation paradigm. On the basis of the theoretical conformity of corporate ecological system and social responsibility, this paper puts forward and explores the connotation and rationality of characterization of the interaction between corporate ecological system and social responsibility and the thought of management reform of the interaction of corporate ecological system and social responsibility is proposed. Rationality of characterization of corporation ecological system social responsibility interaction is interaction characterization of system, and the construction of a complex, nonlinear system whose symbiotic effect is to alleviate the individual differences of conflicts between symbiotic partners, reduce the risk of information asymmetry, create customer value and jointly build a better value system. Study of corporate ecological system and social responsibility from the perspective of interaction will bring the management reform of corporate social responsibility which is mainly demonstrated in ecological symbiosis, interactive control, value development, mutually benefit and win-win situation and unification of value. The research of this paper further expands the research field and level of corporate social responsibility theory, helps managers of corporations to keep from strategic myopia, guides corporations to consciously deal with social responsibility relations with other corporations and the environment with the guidance of the ecological point of view and enhances the ability to adapt to the environment and change the environment to realize sustainable development of corporations.
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Received: 10 August 2015
Published: 15 January 2016
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Corresponding Authors:
XIN Jie
E-mail: cnxinjie@126.com
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2016, Vol. 
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