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| The Impact of Interpersonal and People-Land Relationships on Residents’ Support for Tourism: An Empirical Study based on the Sample from Two Ethnic Tourism Villages |
| LI Qiucheng1,ZHOU Lingqiang2,FAN Lina2 |
1. School of Management, Zhejiang University
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Abstract With an emphasis on the attribute of “social network embededness” in tourism industry, this paper aims to investigate the influence of communal relations on residents’ perception of and support for tourism. We theoretically discuss the structural relationships among interpersonal relationship, people-land relationship, tourists’ perception and the supporting attitude based on the theory of social capital and sense of place. A conceptual model of “communal relationship / tourism perception / supporting attitude” is then proposed and examined using a package of data from two ethnic minority villages in Southeast Guizhou province. Results of the structural equation modeling (SEM) process show: An interpersonal relationship characterized with mutual trust and assistance will strengthen individual resident’s sense of place toward the community, and harmonious interpersonal and people-land relationships will “strengthen” residents’ perception of tourism benefits while “weaken” the perception of tourism costs, resulting in higher level of support for the industry. Findings of the research basically confirmed the influence of communal relationships on residents’ perceptions of and support for tourism. Tourism managers are suggested to enhance community residents’ support and sustainable tourism development through “communal relationship management strategies”.
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Received: 16 September 2014
Published: 15 March 2015
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Corresponding Authors:
LI Qiucheng
E-mail: lqcban1984@126.com
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2015, Vol. 
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