Abstract Starting from the stakeholder relationship quality theories and the continuous quality improvement theories, with theory analysis and logic inference, the researcher investigates the stakeholder relationship quality, and the relationship quality dimensions and hierarchies. Then, a relationship quality continuous improvement framework is constructed based on the continuous quality improvement principles, which consists of the enterprises, their stakeholders and the overlapping activities. The value creating inherent logics, processes and mechanics are studied. The researches show that the continuous stakeholder relationship quality improvements, as a value creating activity, can provide more spaces and occasions of value creating for businesses and their stakeholders by increasing product and service transaction efficiencies, resource and capacity complementarities, business and action positive lock-in effects and network value delivery effects. The researches have set an inherent logic link between the continuous stakeholder relationship quality improvement and the value creating of business model, and can provide a significant reference for business model innovation and value creating practices.
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