Abstract If Zheshang want to maintain a competitive advantage in the new economic situation, they need to develop the integrated and systematic reform for the business model innovation. With the rapid development of knowledge economy, the design-driven innovation becomes the important driving force for the business model innovation and evolution. Therefore, a Zheshang enterprise with a history of nearly 40 years is chosen as the research object, and the dynamic evolution is analyzed based on the related theories. The results show that, (1) the form of design-driven innovation evolves along the track of “process design / product design / function design / culture design”; (2) the business model evolves from traditional model to value chain expanded model, to mixed innovative model and then to value network innovation model; (3) the business model evolves with the form of design-driven innovation.
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