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Research on the Evolutionary Law, Evolutionary Power and Evolutionary Mechanism of Urban Cultural Tourism Brand |
LIU Jiayi |
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Abstract The evolution of urban cultural tourism brand experiences four stages,such as birth, growth, maturity, mature-late, each stage of evolution is highly heterogeneous. The evolution power of urban cultural tourism brand includes internal and external source of power, the internal source of power is pursuit of symbiotic payoff from biological units, the external sources of power include institutional attraction from outside urban governments, pressure of building cultural tourism brand from other regions, and the pull strength from growing culture consumption. Urban cultural tourism brand includes selection mechanism, innovative mechanisms, and ecological balance mechanism. The selection mechanism dominates the evolution direction of urban cultural tourism brand, the innovative mechanism gives a steady energy supply, and ecological balance mechanism increases the magnitude of ecological tolerance of cultural tourism brand, making it a widely adaptable species.
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Received: 07 March 2014
Published: 15 August 2014
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Corresponding Authors:
LIU Jiayi
E-mail: ljiayiw@163.com
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