跨行政区旅游公共服务一体化提供机制设计

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Abstract With the popularization, FIT-orientation, normalization and individuation of the tourism activity, the participation of tourism activity has changed from the “strip type” (travel agency-oriented) to the “plate type” (individual self-help travel in the tourism destination). The tourism public service integration of trans-administrative districts has become an urgent and important task for the regional tourism development. This paper has explained the meaning of the tourism public service integration of trans-administrative districts from the angle of function and space-time (“monopolization” → “sharing”), and the angle of offering subject (“unification” → “multiplication”), and the scope of benefits (“tourists’” → “national”). This paper holds that the stability and long-term development of tourism public service integration come from a series of path dependence mechanism design (including organization consultation mechanism, rule and self-discipline mechanism, social supervision mechanism, performance incentive mechanism, the benefit compensation mechanism, and management accountability mechanisms etc.), in order to break through the economic difficulties of administrative region, accelerate the process of the regional tourism integration, and enhance the service quality of the regional tourism.

Key words： trans-administrative districts tourism public service integration supply mechanism

Received: 06 November 2013 Published: 15 May 2014

Corresponding Authors: WU Guoqing E-mail: wugq@shnu.edu.cn

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WU Guo-Qing. The Design on Trans-administrative Districts Supply Mechanism of Integrated Tourist Public Service[J]. , 2014, (5): 45-50.

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http://zzs.zjgsu.edu.cn/gl/EN/ OR http://zzs.zjgsu.edu.cn/gl/EN/Y2014/V/I5/45

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