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| Comparative Research on Business Culture in Shandong and Zhejiang Province Based on Confucian Values |
| WANG Xingyuan1,LI Feifei2,2 |
1. Shandong University
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Abstract Many factors, such as history, districts, natural resources and traditional culture, play significant roles in the formation of business culture, which then dramatically promotes great differences in regional economic developments. Hence the evolution, the factors, and the changes of business culture have drawn great interest in research. The authors discuss this topic by comparing the similarities and differences in the key aspects of two typical business cultures, Shandong business culture and Zhejiang business culture, each including the formation and evolving processes, business grouping and impacts from Confucian core values. Meanwhile, the advantages and weaknesses of the two typical business cultures are analyzed as well. Finally, several suggestions on how to optimize the development of the two business cultures are provided with an aim of offering insights in culture innovation as a whole.
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Received: 05 September 2013
Published: 15 January 2014
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Corresponding Authors:
WANG Xingyuan
E-mail: wangxingyuanjinan@163.com
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2014, Vol. 
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