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| Construction and Measurement of External Equity Investors’ Incentive Indexes of Investment on Transgenerational Entrepreneurship of Family Business |
| CHEN Jiang1,CHEN Ling1 |
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Abstract External equity financing has gradually become an important new financing channel for our family business transgenerational entrepreneurship. From the external equity financing perspective of entrepreneurial family successors, this paper adopts PLS-SEM path modeling and constructs a second-order formatively hierarchical construct model of motivating external equity investors:
Using smartpls2.o software to analyze the structure mode, the statistics show that the degree of equity investing willingness to investors is strongly sequent affected by its expected level of returning on investment and project prospect, the level of involvement in the new enterprise, the successor’s capabilities and market prospect, family cohesion and the degree of supporting. Analysis of the measurement model shows that except for the strategy planning of new enterprises negative impacts on its latent variable, all of the 12 observed indicators comprehensively constitute and positively impact on their latent variables. This study provides effectively theoretical and practical inspiration for external equity financing of family business successors.
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Received: 16 July 2013
Published: 15 January 2014
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Corresponding Authors:
CHEN Jiang
E-mail: taming_cj@126.com
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2014, Vol. 
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