当前民营企业文化建设瓶颈与推进路径

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Abstract Corporate culture is widely perceived as the basis of the soft power of enterprises. Private enterprises must attach importance to the sustained and healthy development of culture construction. The efficient path must be taken in culture construction. In reality, however, many signs are that our country private enterprises have misunderstandings in enterprise culture. In the enterprise culture construction, many corporate often pay more attention to form than the culture essence. Corporate culture ignore social responsibility and enterprise ethics, lack the strategic considerations in the enterprise culture construction. This paper proposes that the private enterprise should promote enterprise culture from the views of the quality of entrepreneur, social responsibility, the traditional culture and the low-carbon sustainable development.

Key words： enterprise culture values enterprise ethics private enterprises

Received: 06 November 2012 Published: 15 September 2013

PACS:

F272

Corresponding Authors: YAN Jieli E-mail: yjl1991@sina.com

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	YAN Jie-Li
	ZHU Jin-Wei

Cite this article:

YAN Jie-Li,ZHU Jin-Wei. The bottleneck and boost path of private enterprise culture construction[J]. , 2013, (9): 19-26.

URL:

http://zzs.zjgsu.edu.cn/gl/EN/ OR http://zzs.zjgsu.edu.cn/gl/EN/Y2013/V/I9/19

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