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| Research on the Regional Exhibition Platform Improve: Based on a Two-way Cognitive Analysis |
| CHEN Jiangwei |
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Abstract The exploration of the exhibition selection and evaluation from the exhibitors and professional audience’s two-way cognitive perspective has become the focus of domestic and international scholars. Based on the superiority of Yiwu, through a large number of questionnaire survey data and interviews, the paper analyzes the cognitive satisfaction and evaluation of the exhibitors and professional audience. Considering the existing problems, it puts forward related suggestions. This paper provides development thought, path and decision reference for the comprehensive reform of international trade in Yiwu, as the State Council proposed that important national exhibition platform be built in Yiwu.
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Received: 03 April 2013
Published: 27 June 2013
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Corresponding Authors:
CHEN Jiangwei
E-mail: 1187552169@qq.com
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