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Abstract As the online retailing is rapidly developing, the importance of online shopping experiences has been emphasized. From the consumer experience perspective, online shopping experiences are decomposed into sensory, pragmatic, cognitive and relational experiences. Online shopping value is perceived by online shoppers from economic, social, hedonic and altruistic dimensions, which are driven by online shopping experiences. Online shopping value has positive impact on online shopping intention. Moreover, the impact of gender, internet expertise, online shopping ages and frequency is approved.
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2013, Vol. 1 
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