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| Can Search Benefit Product Innovation Definitely?——Research on Moderating Effect of Knowledge Processing Capabilities |
| LI Xiao xiang1,HUO Guo qing2 |
| 1. School of Management, Anhui University2. |
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Abstract Search can benefit product innovation for new knowledge it brings, however, over-search may have adverse effect. This paper testifies that search depth has inverse-U relation with product innovation, but no evidence shows that increasing search width will decrease innovation. This paper also confirms that search result depends on contextual factors, namely centrifugal force benefit innovation and make great-width search more effective, and centripetal force can increase the effectiveness of great-depth search. These conclusions not only promote the researches on search, they also provide some practical suggestions for the firms to promote innovation with proper search.
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Received: 30 August 2012
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Corresponding Authors:
LI Xiao xiang
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2013, Vol. 1 
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