|
Abstract This paper collected data from firms in the Yangtze River Delta Region to explore the role of organization knowledge in new product performance as well as potential moderating role of cross-functional interaction in the knowledge-new product performance link. The results show that (1) Customer knowledge has significant positive impact upon new product market-performance, but no impact on new product development efficiency; (2) Competitor knowledge has significant positive impact upon new product development efficiency, but no impact on new product market-performance; (3) Technology knowledge has significant positive impact both on new product market performance and development efficiency; (4) Cross-functional interaction have moderating effects on technology knowledge-new product innovation efficiency and market-performance. Finally, managerial implications as to how to improve product innovation performance are provided.
|
|
Received: 26 December 2011
|
|
|
|
2012, Vol. 1 
浙公网安备 33011802000512号