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| Retail Format and Enterprise Performance—Based on the Data of Listed Retail Companies in China |
| ZHAO Quan-wu,LIU Ting-ting ,CHEN Feng-lin |
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Abstract Existing literature indicates that retail format is one of tactics to gain competition advantages for retail corporations. But it’s not verified with large samples. This paper adopts Wilcoxon test, Panel analysis and T test to investigate the effects of introducing new retail formats and different retail format modes on business performance based on the data of 64 listed retail companies in China during 1995~2008. Results indicate that introducing new retail formats has negative influences on performance within three years and single retail format mode is better than multi-retail format mode.
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Received: 04 May 2010
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Corresponding Authors:
ZHAO Quan-wu
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2010, Vol. 1 
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