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| A Study of Market Information Supply Imbalance in the Rural Areas |
| WEN Qi-Xiang WANG Jun-jie |
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Abstract This paper discusses the logic mechanism which causes market information supply imbalance from the perspective of supplier's and demander's behaviors. We conclude that this problem arises from the lack of demanders' right of speech, the malfunction of demand assessment mechanism and the insufficient motivation for suppliers. Based on this logic starting point, we suggest that it is necessary to create effective service model of interaction between supply and demand and to develop the demand assessment mechanism. Finally, in order to accelerate the effective solution to the rural market information supply imbalance, we must consciously improve the quality of service, together with stimulating local governments' endogenous dynamics.
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Received: 09 July 2009
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Corresponding Authors:
WANG Jun-jie
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2009, Vol. 1 
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