Abstract The OEM/ODMs' upgrading of Yangtze River Delta in global value chain is strategic and emergent. The current research on GVC and OEM/ODMs' upgrading focuses more on the independent technology and brand approaches, but less on the independent value system construction. Based on the Global Value Grid theory, this paper finds that two sharp problems exist in the value system of OEM/ODM in Yangtze River Delta: the value chain gap and cross region value integrator absence, and value plots scatters and cross region value integration value system inefficiency. Finally,some measures are put forward about the upgrading of the independent value system construction, including strategic orientation, various actors, value creation and realization approaches, value modules creation and cooperation mechanism of cross regions and so on.
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Received: 22 June 2009
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