Abstract The relatively backward construction of agro-product marketing channel has been always restricted the rapid development of China's agricultural market. China’s agro-product marketing channel system still exists a lot of disadvantages compared with abroad agro-product marketing channel. It is necessary of innovating china’s agro-product marketing channel from Channel relations, participants, business format, distribution technology/means, and government policy support system in the current circumstances in order to improve the marketing channels performance and resolve illogicality between “small farmers” and “big market” .These are the key problems of improving China's agro-products distribution.
|
Received: 11 August 2008
|
|
Corresponding Authors:
zhao xiaofei
|
|
|
|