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| Family Involvement, Family Intellectuality and Family Business Target Preference: A Comparative Case Study |
| WU Jiong |
| Business and Management School，Donghua University |
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Abstract Being an essential feature of family business, family involvement has affected the family social capital structure which has determined the utility preference of family intellectuality. While family intellectuality shows that family business take on the overall responsibility to the whole family and is displayed through the different preference for family business binary objects. The binary objects refer to both in pursuit of business profit and family demonetization utility. Family involvement determines family intellectuality while family intellectuality reflects the theory conception of different preference for family business, all of which has been proved by a comparative case study. Although the two family businesses in this case have the similar background, their different choices about enterprise inheritance affect their family involvement and then induce the significant difference in their business objectives.
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Received: 20 October 2011
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Corresponding Authors:
WU Jiong
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2012, Vol. 1 
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